Advertising Industry Soars to Top Ranks in Employee Satisfaction, Outpacing Other Major Business Sectors

The Myers Report Reveals Dramatic Improvement in Workplace Culture Across Genders, Ethnicities, and Experience Levels

The advertising industry has made a remarkable leap in employee satisfaction and workplace culture, according to the latest Inclusion and Belonging Survey by The Myers Report. Conducted in July 2024 among 3,460 advertising professionals, the survey highlights significant positive shifts in how employees perceive their industry, colleagues, and employers. The study was underwritten by MediaVillage Education Foundation.

Compared to similar surveys across other sectors, the advertising industry now rivals top industries for positive workplace metrics. According to a Gallup report, the national average for job satisfaction stands at 85%, while advertising professionals report an impressive 89% job satisfaction. Similarly, the advertising industry leads in perceived diversity and inclusion efforts, with 89% of respondents agreeing that their companies actively promote diverse voices.

The survey included professionals from all aspects of the industry, including clients and various agency categories, with an emphasis on media agencies. Participation was facilitated through partnerships with leading organizations such as Publicis Media, GroupM, dentsu Americas, Canvas, Active International, the Association of National Advertisers, and the American Association of Advertising Agencies.

The advertising industry's commitment to fostering an inclusive and supportive workplace is evident in these results. Companies have made significant strides in employee engagement, and these efforts are paying off across all demographics. The advertising industry's ascension from historically low rankings to being among the top sectors for employee satisfaction is a testament to concerted efforts in improving workplace culture. With positive perceptions extending across genders, ethnicities, and experience levels, the industry sets a benchmark for others to follow.

Comparative Industry Analysis
With 82% satisfaction in career support, the advertising industry surpasses the national average. According to the Bureau of Labor Statistics, many industries struggle with career advancement opportunities, contributing to higher turnover rates. The advertising industry now ranks among the top U.S. industries for job satisfaction and inclusivity and in providing clear pathways for career advancement. These figures surpass national averages in other industries. For instance, a 2023 survey by Gallup reported that only 34% of U.S. employees are engaged at work, highlighting the advertising industry's significant progress.

Key findings are available for free and paid subscribers to The Media Ecologist and to MediaVillage member companies.