Roku Solidifies Its Position as a Leading Advertising-Supported Streaming Platform

Ad Community Perceptions of Roku Consistently Top-Ranked Across Critical Performance Categories

The Myers Report’s October 2024 survey of advertising professionals provides an in-depth analysis of perceptions surrounding media company value and sales organization performance. Over the next several weeks, The Myers Report will share data on advertising community perceptions of several media companies. Today’s report focuses on Roku, which was evaluated along with 15 streaming services. The full The Myers Report survey assessed perceptions of 50 media companies across several categories. Subscribers to The Myers Report receive proprietary presentations. Below is a comprehensive breakdown of Roku's results, comparative rankings, and performance relative to its competitors across seven performance categories. The Myers Report analyses on additional media companies are available at www.myersreports.com and will be published regularly. The Myers Report survey assessed perceptions of 50 media companies across several categories. Subscribers to The Myers Report receive proprietary presentations. Scroll down for methodology and details.

Introduction to The Myers Report Survey

The 2024 Survey of Advertiser and Agency Planners, Buyers, and Influencers, conducted by The Myers Report, serves as a vital benchmarking tool for evaluating the perceptions of media companies and their sales organizations. This comprehensive survey provides actionable insights into how leading advertising-supported streaming video platforms are performing in delivering value and meeting the needs of their advertising partners.

Roku’s Rankings and Indices Overview

Roku demonstrates exceptional performance among 16 advertising-supported streaming video media organizations, with leading indices in several critical categories. Following below for subscribers is a detailed breakdown of Roku’s results:

1. Meets or Exceeds Cost Efficiency Goals:

   • Index: 134

   • Rank: 1st

   • Roku excels in cost efficiency, achieving the top spot and outperforming all competitors.

   • Six additional performance categories follow in this report, including Sales Organization Attentiveness and Service, Sponsorships & Creativity, Brand Safety, Effectively Communicates Value, Targeted Audience Reach, and Large Audience Reach. For subscribers to The Myers Report, the full content shared below is available through your Myers Report and MediaVillage subscription. For the full results of The Myers Report analysis of Roku’s market performance, readers of The Media Ecologist can subscribe below and continue to scroll down. Additional results from The Myers Report will be published here regularly.