The Changing Face of Decision-Makers in B2B Requires Budget Reallocation
Discover the Imperative of Revenue Optimization Management and B2B Marketing Accountability
The B2B landscape is undergoing a profound transition. It's estimated that 65% to 100% of conventional investments in areas like sales, marketing, and market intelligence are focused on a decreasing segment—just 15%—of client and potential client decision-makers. This segment, although historically powerful, finds itself in an evolving context:
- They ar…
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