The Myers Report | Video Media Advertising and Marketing Forecast 2025/2026

Exclusive Insights and Economic Data from The Myers Report’s 75-Page Industry Forecast

The Myers Report forecasts are drawn from current market dynamics, proprietary economic models, platform maturity curves, and behavioral patterns emerging from The Myers Report's industry monitoring and media partner interviews. While some categories face saturation, others are expanding through innovation, performance alignment, and commerce integration. These directional forecasts reflect 2025 realities and anticipate trends for 2026. All data reporting is U.S. only and is estimated and forecast based on The Myers Report market intelligence as described in the methodology available in the full 75-page report downloadable at www.myersreports.com.

The full Video Media and Marketing Forecast with detailed projections across all major video advertising categories is available exclusively to paid subscribers. If you’re already a paid member, scroll down for immediate access to the full report. If you’re not yet subscribed, we invite you read the highlights below and join now to receive today’s forecast and future exclusive insights across all advertising and marketing sectors.

A More Conservative Marketplace

As the advertising economy recalibrates for 2026, legacy media faces both headwinds and surprising pockets of growth. The Myers Report's 2025/2026 Economic Forecast, a 75-page analysis of U.S. advertising and marketing investment trends, reveals a shifting landscape defined by budget reallocation, political cycles, and performance-based expectations.

Here are just a few video media and marketing highlights:

📉 Broadcast Network TV is expected to decline by -5.5%, falling from $27.5 billion in 2025 to $26.0 billion in 2026. Despite its strength in live events, the medium faces increasing demographic and ratings challenges.

📈 Local & National Spot Broadcast TV, buoyed by political ad spend and local demand, is projected to grow by +4.0%—one of the few linear media segments posting year-over-year gains.

📉 Cable/Satellite Network TV will continue its slow contraction, dropping -5.1% year-over-year to $18.5 billion.

📈 Cinema Advertising is surging back, forecasted to grow +20.0% off a $1 billion base, as audiences return to theaters and brands embrace the premium, communal viewing experience.

📈 Interactive, VOD & Addressable TV Advertising is projected to grow +10.8% to $8.2 billion, offering a data-driven bridge between traditional TV and digital formats.

These directional trends suggest a market in motion. Some traditional media formats are clearly in retreat, while others are quietly thriving due to innovation, contextual strength, or cyclical demand.

🔓 Paid subscribers can scroll down now to access the full breakdown and detailed insights by category, including full data tables and forecasts.

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Become a paid subscriber today and get immediate access to the full Myers Report Forecasts for 2025/2026—including exclusive data across all marketing, video, and non-traditional media categories. Plus, receive weekly subscriber-only updates, industry insights, and strategic guidance to help navigate the evolving media economy.

Key Takeaways for paid subscribers:

• Online video and addressable TV are poised to dominate growth conversations, reinforcing the need for cross-platform measurement and performance metrics.

• Local TV’s resurgence, driven by election cycles and regional retail demand, marks it as a potential bright spot for media buyers and planners.

• Legacy linear media must innovate aggressively or risk further commoditization in a market where digital performance expectations increasingly shape budget allocations.

📬 Coming Soon for Subscribers:
Over the next several weeks, The Myers Report will release exclusive updates covering:

• Retail & commerce media forecasts

• Experiential & sponsorship trends

• Out-of-home & place-based media

• Cross-platform agency/brand investment patterns

• Emerging tech and performance-based marketing innovations

Stay ahead of the curve. Subscribe now and ensure you don’t miss the next wave of transformative industry insights.