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Feb 7, 2023 •

What is Attribution Modeling: Definition, Role, and Key Players in Advertising and Media

Less than 50% of media agency professionals with direct responsibility for advertising attribution modeling are knowledgeable about the topic.

May 15 •

UPFRONT WHITE PAPER: The Evolution and Current Relevance of the Upfronts in Television Advertising. The Myers Report.

This is the legendary Upfront Week in the TV business. Read this 11-page white paper for historical context, today's realities, and future prospects.

May 13 •

2026 Gubernatorial Race: Governor Katie Hobbs vs. Kari Lake

Communications Perspective Through the Prism of Media Ecology

May 11 •

Navigating the (R)evolution of Advertising Economics: A Perspective for Media Financial Management

By 2030, 80% of all media transactions are projected to be executed without any human intervention Therein lies the opportunity for growth.

May 2 •

Embracing Destruction: Jack Myers' Vision for the Future of Business

Transformation is essential for organizations in a landscape in which creative destruction is a reality.

May 1

The Unseen Shift: Theocracy's March Beyond the 2024 Election

The election will not be a death knell for democracy nor a salvaging of it, but a waypoint in the ongoing recalibration of the political ecosystem.

Apr 24 •

Echoes of Postman in Berners-Lee's Vision: A United Call to Reclaim the Web and Restore Humanity's Place in the Digital Age

Bridging the Gap Between Technology's Promise and Reality, From the Internet's Inception to Its Current Crossroads

Mar 16 •

The Media Ecologist

The Media Ecologist

The role and influence of media on culture, society, business

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