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Media's 2025 Economic Connections to 2009 and 2020
The 2025/2026 media economy, though not triggered by a singular crisis, is mirroring patterns observed during two of the most disruptive advertising…
2010 Media Trends Prescribe Back-to-the-Future Insights for 2025
In November 2010, The Myers Report issued a bold and prescient list of ten defining media trends intended to guide the industry into the following…
Should Advertisers Take a Stand on PBS? Lessons From the 1996 White House Forum on Children's Television
In 1996 Jack Myers led a contingent of advertisers at the White House Forum on Children’s Television. Their 1996 message about children’s television and…
OOH Emerges as High-Growth Media Category; Audio Steadies; Print Declines
Ad Spending Growth Consolidates Around Innovation, Flexibility, and Consumer-first Engagement
Singularity of Creative and Media. Brand Marketers’ AI Strategic Blueprint:
Excerpted from The Myers Report 75-page 2025/2026 Advertising Economic Analysis, Media Financial Forecast, and Upfront/Newfront Overview.
From 1992: 15 Timeless Strategies That Still Shape Media and Marketing"
#2 in The Myers Report Back to the Future Series. Originally Published Winter 1991–1992 | Reimagined for 2025
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The Re-Emergence of Legacy Media: Restoring Competitive Advantage in a Commoditized Marketplace
A Myers Report Strategic White Paper available at no cost to The Myers Report Substack paid subscribers

May 2025

The Myers Report | Video Media Advertising and Marketing Forecast 2025/2026
Exclusive Insights and Economic Data from The Myers Report’s 75-Page Industry Forecast
STRATEGIC RECOMMENDATIONS FOR MARKETERS FROM THE MYERS REPORT
A NEW REALITY FOR MEDIA STRATEGY: The Re-Emergence of Legacy Media
After Graduation: What Comes Next in the Age of AI
The post-graduate phase is an opportunity to invest in three core practices that now define successful leadership: rethinking specialization, redefining…
Why the Upfront is No Longer the Anchor: Flexibility, Forecasting, and the Future of Media Buying
A More Conservative Marketplace Amid Economic Uncertainty
Reimagining Leadership in the Age of AI
Jack Myers and Chris Heuer Explore The Tao of Leadership
© 2025 Jack Myers
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