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Jack- you are absolutely correct! I wish you had provided links to your examples. one point is that I can remember and FEEL the Johnson and Reagan ads. will have to look up Australian ad as I have never seen it. Trump doesn’t seem to have much to work with but Harris ads should be much more focused on the viewer to feel happy and optimistic, something people can’t get from Trump. In these times people want to feel GOOD about the future.

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